Marketing, The Consumer Society And Hedonism

The research register for this diary is available at hypertext enthral protocol://www.emeraldinsight.com/researchregisters The current issue and full text enumeration of this journal is available at http://www.emeraldinsight.com/0309-0566.htm European Journal of trade 36,5/6 524 Marketing, the consumer order and hedonism The Judge Institute of Management Studies, University of Cambridge, Cambridge, UK, and component of Management, Keele University, Keele, UK Keywords Marketing, Consumerism, Society, Materiality Abstract Marketing is commonly assumed to be responsible for the consumer society with its hedonistic sprightlinessstyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer market, undermining its ethical standing. This honeyed theme considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is blameable as attentiond . After all, anything that affects the image of marketing as a profession is important, as this influences both recruitment and accessible acceptance.

can OShaughnessy Nicholas Jackson OShaughnessy The charge: a hedonistic society imputable to consumer marketing This paper discusses the claim that todays consumer society is hedonistic, due for the most part to modern day marketing practices. To its critics, the implicit in(predicate) claims made by consumer marketing are that the meaning of life is discovered through and through acquisition; that the hedonistic begin of material accumulation is the aggregate o bject of existence on earth. As hedonism in ! this linguistic context is meant to suggest a degenerate influence, it is important to assess whether the charge against marketing is accepted or the extent to which it is valid. This is the purpose of this paper. Consumer culture, and the political orientation of consumerism, broadly write down a bad press today. The benevolence visibility of goods is seen as becoming the core of social identity, achieved at the expense of other values such as...If you want to sign up a full essay, order it on our website: OrderCustomPaper.com

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