Business Decision Making Essay Example | Topics and Well Written Essays - 2000 words

Business Decision Making - Essay Example The researcher further uses numerous data processing tools including the SPSS in coding and processing the data thus making realistic conclusion. In data presentation, the researcher uses numerous graphical data presentation techniques thereby making comprehension of the research findings and conclusion easier. With a revenue of  £23.303  billion in the year, 2013, Sainsburys is definitely one of the leading supermarkets in the United Kingdom. The business, which is a chain of supermarkets, retails numerous household goods and groceries thereby targeting a wide market. The company that has survived for more than one hundred years exhibits effective management a feature that influences its strategic operation and expansion plan thereby constantly increasing its market share (Pickton & Broderick, 2005). The business employs different marketing and operation strategies in order to sustain its profitability. Key among its strategies is diversity of both products and services and the expansion of stores within the country. The two strategies are effective in ensuring that the supermarket increases its market share as it enters into new markets. The report below is therefore one that seeks to inform the creation of yet a new store. The decision is important owing to the financial implications of the new investment. Opening up a new store within the city will increase the capacity of the company. However, just as any other business the new store requires effective market research and analysis in order to ensure that the demand in the region will sustain the desired profitability of the store besides increasing the business’ market share in the region. The report follows an extensive market research and analysis that sought to determine the viability of the new store. The research investigated the features of the new target market with