Boots secures its Wellbeing Essay -- essays research papers

Boots secures its Wellbeing The Wellbeing Web site, launched by Boots and Granada, had to establish systems to identify and screen out online fraudsters without inconveniencing its genuine customers. Susan Amos reports When chemist Boots and leisure giant Granada launched Wellbeing.com, a Web site that sells goods ranging from toothbrushes to exercise bikes, they realised that like all major online shopping ventures it faced a significant threat from fraudsters. They wanted to make it easy for genuine consumers to buy, while keeping fraudsters at bay those who use computer-generated credit card numbers to buy goods, and do not pay for them. When an order is placed on Wellbeing.com, its bank, Barclays Merchant Services, checks that the credit card number is genuine, that the card is not stolen and that there are funds available. However, this system provides little safeguard against a number being used fraudulently if the card has not been stolen. To add further checks, Wellbeing turned to Texas-based ClearCommerce's Enterprise Merchant Engine an integrated fraud management system. Kevin Figgitt, third party operations manager at Wellbeing, says Enterprise Merchant Engine is very easy to use. 'You set up a number of rules. According to what the customer types in, it returns codes and you can decide what action to take for each response code,' he says. The software can refer a customer to a contact centre to complete a transaction or block purchases entirely. The eng...