Pringles - Meet the pringles

1. Executive Summary This selling plan provides a scripted outline of the trends, consumer begs and market places in the snack industry and the instruction execution strategy Procter & adenylic acid; Gamble (P& antiophthalmic factor;A) plans to put into carry out when launching a innovative harvesting extending on the trustworthy Pringles line. The key success factors of this marketing plan are: * increment market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and specially low-calorie products has great potential -The market for white potato chips is not impudent, yet has a strong customer demand for multi- selects and is because open for expansion of new products -Younger generation has strengthened a strong snack-culture * Unique new product: -Introduction of a new exotic taste/image -Unique production process (calorie-free formulation oil - Olestra) -Strong brand identity - production Line Unique, tastes good, competitory price, and convenient * Management: -Management caused, gigantic base of interests and knowledge -Extensive experience and success within snack product marketing In conclusion, the promotion and launch of the product line extension come forth help meet the needs of customers, provide an additional choice in the Pringles portfolio and become a profitable venture for P& antiophthalmic factor;G. 2. History and Product Line Established in 1837, The Procter & Gamble Company began as a small, family operated muck and candle company in Cincinnati, Ohio, USA.

Today, P&G markets more th an 250 products to more than five billion co! nsumers in cxxx countries. 2000 A.G. Lafley becomes President and Chief Executive. Procter & Gamble and institutional make Partners launch reflect.com, the first interactive, personalized beauty company. The U.S. FDA canonical 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporosis (PMO) and glucocorticoid-induced osteoporosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals will market the drug collaboratively. 2001 New show product introductions include... If you want to get a full essay, run it on our website: OrderCustomPaper.com

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