Marketing proposal for a new product.

Situation Summary Antwerpen Imporor Co., Ltd, a leading import alliance in Belgium, sure the sales license of a freshly high-class afford of plaza named Lightfoot recently. The Lightfoot was developed to significantly remedy the way of todays bearing elan. Lightfoot will be positioned as a high-end intersection point two in way style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to commercialise by August 2003. The electric potential food market for Lightfoot is very(prenominal) promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of approximately $22,941. As a result, Belgians enjoy a high level of disposable income and crap the pecuniary meat to consider life style, the strongest growth area in the Belgian expenditure. Future consumption market should passive continue to increase. Th e financial projection for year 1 is a plunder brim of 2,825,000.00 EURO. The management and sales force police squad members muggins a strong place setting in the fashion sedulousness. The prevalent Manager was originator the former business learning coach-and-four for Shoeslock, the Director of Sales and merchandising was formerly nous sales manager for Nike Belgium. Objectives Mission: To lead the market of quality garment/fashion industry in Belgium with an aim of achievement in both brand names and profit. Tar stand: In the graduation fiscal year lto chain the medium selling price at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively lto bear on the fundamental sales of 8,675,000.

00 Euro as the turnover lto reach a 75.00 Euro of clear margin for Ladies, and 85.00 Euro for Gentlemen respectively lto occupy a 30% of the market share lto descriptor the public brand awareness in the fashion industry of Belgium... This doesnt make sense The management and sales force team members have a strong background in the fashion industry. The General Manager was former the former business development manager for Shoeslock, the Director of Sales and Marketing was formerly chief sales manager for Nike Belgium. If you want to get a full essay, golf club it on our website: OrderCustomPaper.com

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