Gender, Resistance, and Violence Essay

Most people in the capitalist west take it for granted that what they refer to as the Muslim world is recognized most for marginalization and mistreatment of women and girls (Arebi, 99). This belief runs so deep that some westerners are shocked at the sight of Muslim women travelling alone or freely dressed (El-Ghobashy, 110). While the grounds for this belief may have been less shaky centuries ago, women in the Arab world have been taking more active leadership at all levels, rising to become national leaders in such countries as Pakistan, Turkey and the former Yugoslavia (Caprioli & Boyer, 506). The West, and the relatively young Israel, have attacked the Arab world on numerous occasions and not surprisingly, their soldiers are currently occupying Iraq and Afghanistan. The occupying soldiers have been blamed for imposing curfews, sexual assault, beating and humiliating the locals, shooting and injuring parents and their children, and closing border crossings at will (Dubinsky, Krull, Lord, Mills & Rutherford, 16; Mbembe, 39). It is not surprising that a large percentage of Americans are suspicious of Muslims (Asad, 97). Predictably, men in the Middle East have dominated the counter-assault on occupying forces, using such tactics as guerilla attacks, landmines, bombs and suicide attacks. However, women have not taken the backseat they would have been expected to take a century ago (Massad, 469). In resistance to occupation forces and the consequent assault on their culture, thousands of Muslim women have welcomed extremist anti-West ideas and proceeded to attack the occupying soldiers (Crossette, 39). Granted that women attract less suspicion, they make choice suicide bombers. According to Asad (94), the life of an Arab is far cheaper than an Israeli’s, according to the Israelis. It is not odd that the latter kills Arabs in their hundreds for every one Israeli killed. Arab women have been direct and indirect victims of these attacks. It is to defend their people against Israeli- and Western-inspired attacks that more and more women have joined the combat ranks of extremist organizations. Arab women have also led aggressive resistance political campaigns to champion their causes with varying levels of success (Hasso, 90). Thousands of Arab women have sought high-level education in the west and have initiated campaigns of resistance against the attacks aimed at the Arabs. Bibliography Arebi, S. Gender Anthropology in the Middle East: The Politics of Muslim Women’s Misrepresentation. The American Journal of Islamic Social Sciences, Vol. 8, No. 1, 1991: pp 91-108. Asad, T. Talal Asad on Suicide Bombing. Caprioli, M. & Boyer, M. Gender Violence, and International Crisis. Journal of Conflict Resolution, Vol. 45, No. 4, August 2001: pp 503-518. Crossette, B. Militancy: Living in a World Without Women. The New York Times, November 4, 2001. Dubinsky, K. , Krull, C. , Lord, S. , Mills, S. & Rutherford, S. (Eds). New World Coming: The Sixties and the Shaping of Global Consciousness. Toronto: Between the Lines, 2009. El-Ghobashy. Quandaries of Representation. Hasso, F. Resistance, Repression, and Gender Politics in Occupied Palestine and Jordan. Massad, J. Conceiving the Masculine: Gender and Palestinian Nationalism. Middle East Journal, Vol. 49, No. 3 (1995): pp 467-483. Mbembe, A. Necropolitics. Public Culture 15(1), 2003. Pp 11-40.

Factors Affecting the Development of a Child

‘Neuroses are only acquired during early childhood even though their symptoms may not make their appearance until much later. The events of the first year are of paramount importance for a child’s whole subsequent life’. (Freud, 1902) Regardless of age, nationality, gender or ethnicity every human has something in common; we are all born as babies. This essay will examine and research factors in depth in order to simplify the complicated process of identifying key factors including scientific data as well as theories and methods derived from experts of different fields.A diverse view will be analysed of the developing process in order to understand the intricate events underlying these factors from the first beat of the heart to a moment by moment development and co-ordination of thousands of biological events of the nervous and endocrine systems of the new-born will also be monitored. Our research will engage in a holistic approach, reflecting on the nativism ver sus empiricism debate.After looking at a broad spectrum of topics, issues and views and their implications on certain theories and methodologies, this evidence will guide us to conclude a hypothesis on factors that relate to the effect of the development of a baby in its first year. Looking from an evolutionary perspective, biological explanations suggest that the bond of attachment occurs naturally as a result of innate urges on the part of their baby and their carer during a critical period (Bowlby).In support of this, Lorenz carried out an experiment on geese that had just hatched and been removed from their mothers, only for them to see humans and sure enough they imprinted the scientist instead of their mothers. Similarly, this lead Bowlby to hypothesize that both human infants and mothers has evolved an innate need made in an optimal time which propelled them towards their mothers. For this reason he also predicted that young children who do not experience a warm and continuin g attachment in the first year would fail to develop a healthy relationship in the future.In other words Bowlby claimed that ‘mother love in infancy is as important for mental health as are vitamins and proteins for physical health’. In contrast, a longitudinal study conducted on a large number of boy’s aged 9-12 years found quite a few who had been separated from their mothers as infants but seemed well adjusted as they entered adolescence (Rutter, 1933). However, causality is difficult to determine making it difficult to disentangle the effect of maternal separation on later behaviour as there may be other confounding factors that may contribute or even cause the final result.By far, the most critical blow to attachment theory comes from ‘reversal’ studies which show early disruption followed by complete recovery (Clarke and Clarke). Similarly, recent research has shown that babies are much more flexible and resilient than Bowlby thought and the bo nd between the mother and child is not irreplaceable or irreversible but babies are capable of forming attachments to several adults and have been revealed possible and successful e. g. adopted children (The Tizard study of adopted children).Still, much of this information is based on retrospective data and so may not be accurate in drawing firm conclusions to maternal attachment being an exclusive factor that can affect the development of babies in their first year of life. Additionally, the human givens approach also asserts the view that there are biological needs which when not met lead to severe distress in humans such as an infant growing up in a socially deprived environment.This has also been positively correlated to poorer health and thus weaker cognitive development in young children (DCSF, 2009) which may be because living in a low income household or deprived area makes it more likely that infants will be exposed to risk factors that affect their life chances for example domestic violence, smoking, illness, low aspirations etc. (SETF, 2008) and even poor nutrition. Like all mammals, humans obtain life-sustaining nourishment through suckling and throughout the history of the human species; the only or primary source of nourishment for infants was breast milk which has many virtues (Newman, 1995).Alongside it also involves the necessary skin-to skin contact from the mother which gives the baby a feeling of warmth and security as well as strengthening the infant’s immune system. In spite of this, the majority of infants are still formula-fed predominantly in undeveloped countries where poor, uneducated parents often dilute the formula in an effort to make the expensive powder last longer. As a result, in such circumstances the parent’s attempts to promote the health of their babies end up having the opposite effect (Popkin and Doan, 1990) with later development of inadequate growth and physical deficiencies.And although every individual has a ‘blueprint’ for growth, but realisation of this growth potential is only possible if nutrient supplies in childhood are adequate (Jackson, 1996). From this it could again be inferred that situational factors such as poverty also have a detrimental effect on childhood development which is why low birth weight is more likely in children from lower socio economic groups. This has been exemplified from the recent case of Humzah khan whose mother starved him in a cot for 21 months and was more concerned about feeding her alcohol addiction in place of her malnourished son.Although the health services were called they were turned away many times before the case was brought into global attention which points to the difficulty in gaining access to the private sphere of one’s home. On the whole, Statistics do highlight that children from low-income households are more likely to experience problems with nutrition leading to a negative influence on the mental well-bein g of children and in the long run may even lead to childhood obesity.Consequently, health economics even point to the bidirectionality of this relationship and propose that ‘poverty breeds ill-health, ill-health maintains poverty’ (Wagstaff, 2002). Furthermore, scientific evidence also illustrates that infants with vulnerable and stressful environments at home can lead to physical changes that affect a baby’s cognitive ability and performance of their brain in the first year of life (DCSF).Neuropsychologists demonstrate how the negative impact of stress sculpts the developing brain architecture by reducing the number of synapses in the prefrontal cortex and thus weakening the connections in neurones. Besides, other scientific research also explains that that excess amount of cortisol also has major toxic effects on a developing child as well as the ACE study pyramid which illustrates that certain experiences during a child’s first year of life are major ri sk factors for the leading cause of illness, trauma and even death in later life.Hence, this gives reason for us to believe how crucial the environment is as a factor that can affect the development of babies in their first year of life. However, unlike broken bones irreversible maldevelopment of brain areas mediating empathy resulting from emotional neglect in infancy is not readily available.On the other hand while rarely studied in humans the neurodevelopmental impact of sensory deprivation is the subject of hundreds of animal studies (Coleman and Riesin, 1968) although it could be argued that it is quite difficult to extrapolate the results from animals to human. Nevertheless, others counter argue that this is only done when it would be unethical to manipulate human lives due to practical and ethical reasons and even though caution is necessary in generalizing results from animals to people, similarities between species sometimes allow this to be done.Besides, case studies of hu mans e. g.  Genie Curtiss also emphasize the view that social deprivation and neglect does in fact influence later development who suffered from extreme privation since birth and even though she did later learn some language it was not deemed as ‘normal’ and so she never caught up developmentally. (Curtiss, 1977). Albeit, it was very detailed on the other hand critics have argued that it was only a case study and so cannot be generalised to the wider population.However, wider support and brain research have strengthened this study by using a triangulation of methods, thus making it more valid and less prone to doubt. Through these cases many policies were also implicated resulting in far-reaching changes for example through Bowlby’s maternal deprivation hypothesis practices were derived to avoid the unnecessary separation of children from their parents for example parents being encouraged to remain with their children in hospital and the provision of facilities for them to stay overnight (NCT policy).Likewise, other policies such as the Green paper: every child Matters (HM treasury, 2003) was published in response to the death of Victoria Climbie whose plight was ignored by 12 different professionals. In response the Green paper with its strong focus on better support for parenting and families starts with five overall aims for all children including being healthy (NHS reforms) and not being prevented by economic disadvantage from achieving their full potential (Dfes 2002).Therefore, it can be insinuated that the political factor is also dominant in the physical and emotional development of babies in the first year of life. In spite of this it is important to consider the continuous change in child culture particularly in the 21st century. Yet, this has also had many positive implications for example the newly emerging idea of babies as the ‘nation’s future’ led to a marked change in the level of influence the governme nt was now prepared to try to exert upon families thereby displaying a significant reduction in the number of infant mortality rates (Dwork, 1987).Moreover, the emergence and notion of a child-centred society set new laws including family allowances in 1945 for children in low income households as well as the reform of a national health service to create ‘comprehensive health and rehabilitation services for the prevention and cure of disease’ (1948). However, differences in broader culture means that not all countries have similar policies and practices particularly in collectivist cultures where children are seen as an economic liability (Greenfield, 1995).Nonetheless, todays interconnected society means that many agencies are now working together with a multi-agency approach based on an international level This reinforces the view that ecology, the environment and nurture shape the development of babies in their first year of life. in the same way empiricists have ins isted that at birth the mind is a blank slate a ‘tabula rasa’ and that all knowledge is created by experience (Locke, 1704). Conversely, within developmental psychology with the growth of new technology there is now a growing emphasis on ‘inborn biases’ or ‘constraints’ on development.So in essence, the baby is programmed with certain’ operating principles’ that govern the way they listen to and try to make sense out of the flow of sounds coming at them ( Slobin, 1985b). This is another reason why very young babies already seem to understand that objects will move downwards unless it encounters an obstacle (Spelke, 1991). Notwithstanding, current theorists do not propose that these built-in response patterns are the whole factors; rather they are the starting point.What then develops is a result of experience filtered through these initial biases; however those biases do constrain the developmental pathways that are possible (Camp bell and Bickhard, 1992). Likewise, the interactive approach to an infant’s development in the first year also states that Taking all the above mentioned into account this essay is lead to the conclusion that each factor is parallel and relative to one another and that the balance of biology and social expectations is different in different areas of an infant’s development.Moreover, it is inevitable that both aspects of nature and nurture work in a collaborative manner alongside an organic system that operates together which is why even in those areas of development that appear to be the most clearly biologically determined can only occur if the child is growing in an environment that falls within the range of sufficient environments. After all, Albert Einstein did claim that ‘all that is valuable in human society depends upon the opportunity for development accorded the individual’ (1950).

We Do Abortions Here

What surprises me most about â€Å"We Do Abortions Here† is the level of imagery she employs. After reading the text, I feel as if I could act on the old cliche and ‘paint a picture’ of this particular abortion clinic. I can walk in the locked glass door and see the receptionist look at my bag skeptically. In the waiting room, I see and hear the dysfunctional mother, or â€Å"girl with maternal benignity,† yelling at her kids in the waiting room.I can see the fear the woman’s face as the ignorant, hot-headed father lambasts her from the adjacent chair. I feel the cold of the metal stirrups. I hear the whirring, churning, thumping of the machine. I watch the â€Å"swollen abdomen sink† as the doctor moves the tube â€Å"with an efficient rhythm,† an â€Å"intent expression† on his face. I can sense the emotion of the girl whose hand I hold with one hand as I feel the â€Å"tissue† and â€Å"contents† drain into the b asin I hold with the other.I see their â€Å"shakily applied eyeliner smear when they cry† that â€Å"sharp, childish cry. † After the â€Å"dirty work† is over, I see the â€Å"curdlike blood clots† and â€Å"translucent arm† swimming beside a hand. As it is dumped down the drain, the odor of something â€Å"rich and humid,† â€Å"hot, earthy, and moldering† fills my nostrils and hits me in the stomach. I feel like I could walk out the doors of this building with a paycheck, yet there would be a piece of me that would feel morally bankrupt for what I did in the place where â€Å"They Do Abortions. †

Othello research paper Essay Example | Topics and Well Written Essays - 1000 words

Othello research paper - Essay Example He knows that Roderigo can give him money in exchange for his schemes and friendship. Having seen the other person’s weakness, he maximizes on it for his own devious ends. In addition, he hates Othello for picking Cassio as his lieutenant (I.i. 7–32), so that he promises himself that he will not let this unfair treatment go unnoticed. He plans to take his revenge by telling Othello that Cassio is sleeping with Desdemona (I.iii.369–370) and proves it through the aid of his wife Emilia and his other innocent â€Å"subjects†. In Act 2, Iago begins to suspect that Cassio has a hidden desire for Desdemona because he praises her and Iago finds it as a means to his advantage. Because he knows that Roderigo will do anything just to win Desdemona, he convinces him that if he kills Cassio then he will have Desdemona, and Iago will take Cassio’s place as Othello’s lieutenant. It appears that Iago has become so engrossed in his plans that his imaginations have been confused in his own mind to be reality. Having been motivated by the urgency of his desire for revenge, he boldly plans to tell Othello that Desdemona and Cassio are having an affair so that Othello will discharge Cassio and appoint him as replacement for Cassio as lieutenant (II.i.286). Iago’s schemes spare nobody who comes against his plans. He even discredits Cassio to Montano who has high regard of Cassio’s abilities and character. So when Roderigo attacks Cassio, Montano is also wounded. Iago appears gentle to Roderigo as he comforts him after the fight, the latter being unaware that he is just being used to achieve Iago’s personal and vested interests. To make matters worst, he uses his wife to let Desdemona and Cassio meet so that the meeting will appear to be a proof of Desdemona’s infidelity to Othello (II.iii.310). Act 3 shows that Iago uses and performs well as a good actor that Othello does not suspect his true intentions and feelings as he pretends shock

Finance Assessment Essay Example | Topics and Well Written Essays - 3250 words

Finance Assessment - Essay Example In this concept one stocks performance is benchmarked by the performance of another stock. The returns which will be generated are compared relatively to other stocks of similar nature operating in the markets (Gitman, 2003). The major difference between both the absolute and relative return is that absolute return is concerned about the returns which are generated from one particular asset or stock, whereas in relative return the stock is compared or benchmarked with the measures of other stocks. The most debated concept of Security Analysis and Portfolio Management is about the understanding whether a portfolio has been properly analyzed for the returns which the investors will get or understanding the relative performance of that particular stock in the markets (Deloitte, 2010). The investors need to redefine the definition of risk, how it is measured and how to deal with it and for this reason; investors create a portfolio of different stocks and securities. Alpha and Beta are th e tools used by the investors to assess their portfolios and measure whether or not their investments are generating the expected returns considering the risk they are taking. Assessing a portfolio in terms of both Alpha and Beta, the investor will have more control over the portfolio and he will maximize the returns by minimizing risk (Koba, 2012). The measurement of an investment on risk adjusted basis is called Alpha. Investors seek to minimize risk and increase returns (Loth, 2007). The stock prices are subject to volatility. The price risk associated to a portfolio determines the return expected by the investor. The additional return which an investor gets on a portfolio apart from the benchmark set is called Alpha. A negative Alpha of a portfolio shows underperformance (Faulkenberry, n.d.). Beta is a tool which is used to measure the volatility of risk associated to a portfolio as compared to the performance of the market. Regression analysis is used to calculate Beta. In othe r terms Beta is the propensity of investment return to respond to the market volatility. The lower the value of Beta, lesser will be the volatility of the stock with respect to the market. Both Alpha and Beta are popular tools used for the measurement of volatility. Alpha compares the asset returns on the investment to the risk adjusted expected returns whereas Beta is the movement of the asset along with the benchmark that has been set by the market. Alpha is very important for assessing the growth and the returns that are associated to the portfolio. It depends on the structure of the portfolio, the investor and the market which is being analyzed that which factor either the Beta or the Alpha will be critically significant for the investor (Seeking Alpha, 2011). With the varying school of thoughts the perceptions of the importance of Alpha or Beta vary. Alpha and Beta alone do not possess the potential to assess the risk instantly and adjust the portfolio for the returns. Alpha al one is not sufficient to assess the skills which are derived from the leverage of the portfolio. It is not suitable for a risk averse investor and may end up being a misleading performance measure for the investors. The value of Alpha itself is not sufficient for the assessment of the stock but it can be used if a benchmark of the portfolio is set. Beta does not possess this benefit. The direction of the market cannot be assessed by the benchmark Beta set for the portfolio. The use of Alpha and the speculations made by using it are very consistent. The

New Test Development Project Risk Monitoring and Control Assignment

New Test Development Project Risk Monitoring and Control - Assignment Example Basically, the project monitoring and evaluation in this project management are meant to provide objective and reliable up to date information about the progress of the project and as such helps eliminate unnecessary risks. Four basic indicator systems will be used in the project monitoring and control which includes; Schedule Performance Monitoring, Program Metrics, Technical Performance Measurement (TPM) and Earned Value (EV) (Kerzner, 2006). An in-depth monitoring and control of scheduled risks will be conducted to gauge the extent of the damages caused by such risks if any will be undertaken during the project implementation. After 30days, the project management staff will conduct a scheduled performance monitoring indicator to establish whether the time allowed for a risk that may occur as a result of the delay caused by the NATA in granting accreditation of the assays was within the acceptable limits. This process will be done to ensure that the overall implementation period of the project is not compromised by risks caused by NATA. The project monitoring and control tool will also be used to check the effectiveness of the rejection of the risk to proceed to offer service without NATA accreditation. The process will find out if adopting the risk would have dented the image of a project as earlier been presumed. There are other risks such as technical risks that have been identified as possible causes of delays in the implementation of this project. However, program metrics and earned value (EV) are some of the indicator approaches that will be used to monitor and control the adopted response strategies. The project has adopted risks such as the failure of assay design, challenged validation report by NATA assessor and service redundancy. Likewise, during the implementation of the project risk monitoring will be done against the above-named risks to estimate the effectiveness of the decision of adopting them.  

Operation management Assignment Example | Topics and Well Written Essays - 3000 words

Operation management - Assignment Example Amongst these, the work responsibilities of operations department can be duly considered to impose considerable impact upon business. Operations management is regarded as one of the forms of management, which deals with the aspect of designing along with controlling the production procedures within the business. It is apparent that operations management is regarded as one of the imperative aspects of business in the modern day context. It will not be ambiguous to depict that success and failure of any business is largely dependent on the efficiency in the operations department of the business (Heizer & et. al., 2009). 1. Task and Operational Selection Operational Process to be Improved As per the above discussion, it is clear that operations management is one of the decisive activities, which perform by organisations in this modern day business scenario. The efficiency in the performance of any business is largely dependent on how various operational functions are managed. Contextual ly, it would be crucial to depict that there are several operational processes that are being managed in the process of supply chain or supply network design. Among the various operational processes availability, this assignment will evaluate the operational process of supply network design with regard to determine the need for certain improvement in this particular aspect. It is evident that companies in the modern day business scenario must need to understand their respective supply network design in order to attain superior competitive position in terms of offering quality products or services to the customers. It has been noted that the supply chain network

Analysing enterprise operations(individual case study report) Essay - 1

Analysing enterprise operations(individual case study report) - Essay Example This report analyses the flow of operations or processes using flow chart of an individual that is planning to go for vacations to Athens from Birmingham. In addition to this, the report identifies the key issues that could influence the trip of the individual as well as identifying bottlenecks that could influence the process. At the end of the report, recommendations have been given. This report is used to show how flow chart can be helpful in every day to day operations and decisions that an individual makes. As the report has been prepared using a case of an individual going for vacations from Birmingham to Athens therefore the main aims and objectives of the report are: Issues in any processes can halt the speed and successful accomplishment of that process. Therefore identification of key issues is important to make sure that the objective is achieved. The key issues that have been identified are: There are certain processes in different things whatever an individual or any organisation do which can pause the overall process and until this process or step is not solved, the operations cannot continue. These steps or blockages are called the ‘Bottlenecks’ (Schonberger, & Knod, 1991). The bottlenecks can stop or halt the process or operations and therefore it is important for anyone using flow chart to identify bottlenecks and try to reduce the impact of these bottlenecks so that the flow of the operations is fine. Bottlenecks are basically the blockages that can hurt the flow and therefore can increase the overall time of the operations than estimated (Schemenner, 1984). Bottlenecks in the process of vacation to Athens are finding the right time to go for vacations as this could halt the overall process. For instance, if the individual is an employee then he would need to get the approval of the employer for holidays and then finalise the dates of the trip. Similarly, other bottleneck of the process is of

Management Essay Example | Topics and Well Written Essays - 2500 words - 13

Management - Essay Example Management, during the middle and late 1800s was not a formal field of study. The emergence of early thoughts regarding management, when looked from today’s perspective was a mere response to the problems that had arisen during those times. The start of industrial revolution had prompted management to emerge as a formal course of study over the years to follow. The shift from agriculture to manufacturing during the industrial revolution had resulted in the increase in urbanization and growth in factories. This overall growth in production called for a greater integration and facilitation of efforts of a huge number of people. In order to ensure adequate production, managers were forced to address certain issues. Even when these issues were addressed in an organized field of study back then, there were some ideas that laid down the groundwork for management as a discipline to emerge. These ideas were classified as the pre-classical viewpoint. Robert Owen’s pioneering idea was that he â€Å"advocated concern for the working and living conditions of workers (Bartol 2001, 39).† Being a cotton mill entrepreneur in Scotland, Owen considered providing considerable improvements to the work environment of its workforce. According to Bartol, â€Å"Owen tried to improve the living conditions of the employees by upgrading streets, houses, sanitation, and the educational system in New Lanark, [Scotland] (2001, 39).† Owen’s idea seemed to be relevant today, being the cornerstone of the modern human resource management philosophy. Charles Babbage was known for the first practical mechanical calculator that laid the foundation for the modern calculators and computers. In pursuit of his projects, Babbage was able to find ways to address problems that he faced. These explorations of ways lead Babbage to some ideas such as prediction of work specialization and profit sharing plan, which had been his contribution to management theory.

Sales Manual for Strategically Planning a Sales Presentation Term Paper

Sales Manual for Strategically Planning a Sales Presentation - Term Paper Example However, the company has established sales distribution chain to reach the customers. The company has distributors worldwide to distribute the products to the wholesalers. In most occasions, the company has standardized supply chain to sell its products. The distributors get the products directly from the company. They distribute mainly to the wholesalers. However, Cadbury products are very perishable and they require few distribution channels. These distributors may sell the products to the final consumers but at a retail price. The wholesalers, on the other hand, sell directly to the retailers and to the final consumers. Although the chain of distribution is flexible, they are guided by the regulations. For instance, the price per unit to the final consumers is the same, but B2B price is subsidized. This will ensure business harmony in all transactions. Personal selling refers to oral or verbal communication with the potential customers of the Cadbury products with the aim of increasing the sales. This approach has been very important because it focuses on developing a concrete relationship with the consumers or the buyers. Furthermore, it is one of the elements of the promotion mix as well as an effective tool of promotion. Prospecting-the company has used personal selling in looking for new customers to buy the products. Like any other business, the company continuously looks for new markets for its products as this is the way to measure the growth of the company. By looking for many markets, the company can increase its sales and maximize the profits. Personal selling plays a significant role in realizing this. Communicating- personal selling is more expressional than any other approach. This is the most suitable way of explaining to both the existing and new clients of the range of the products. Customers get instant feedback to their questions about the products hence easy to persuade them to make purchasing decisions. Information

Western Versus Non-western art Essay Example | Topics and Well Written Essays - 1250 words

Western Versus Non-western art - Essay Example They can be used to pass information from one generation to another. Different traditions have different pieces of artworks that identify their uniqueness. Traditional western civilization had developed in terms of art uniquely as art had developed in traditional Africa. This paper will compare and contrast two artworks that origination from the tradition of western civilization and traditional African culture. Artworks from western civilization tradition are among the most analyzed pieces of art because of their quality, style and depiction. It is important to point out that artworks from western civilization tradition were developed realistically with faithful depictions of beings and matter. This was done in both paintings and sculptures. It is also essential to note that it was the culture that invented ways of depicting three-dimensional objects in two-dimensional formats. In fact, it has been noted to be the unique style in all human cultures (Neer 31). The traditional western civilization that includes Greeks and Romans were known to develop artworks that were progressive in nature. Unlike, Egyptians from African traditions whose artwork did not change considerably in many years, traditional western civilization art changed and transformed as time progressed. As Camille Paglia states in her book, Sexual Personae Egyptians created a clear and perfect piece of art that was known as Apollonian form (Paglia). It later formed the basis of western civilization art. Egyptian art especially sculptures was meant for the preservation of the body after death. Artists used their memory and followed strict rules. Greek artists studied and imitated Egyptian work but developed new pieces unlike Egyptians who followed the traditional school of art (Paglia 17). In comparison to traditional African sculptures such as fang’s reliquary, sculptures from traditional western civilizat

LIB 316 Week 3 Final Research Paper Rough Draft Essay Example for Free

LIB 316 Week 3 Final Research Paper Rough Draft Essay Final Research Paper Rough Draft. For Week Three you are responsible for writing a rough draft for your Final Research Paper in which you analyze a specific historical theme we’ve studied as it is developed in two literary works read or discussed in the textbook during the semester. Use the â€Å"themes† list below as a guide and then once you have chosen the theme you want to examine, select two literary texts where you feel this theme is best reflected. You can choose any two texts read in this course but the selections must be from the course textbook. Your draft and final version should be organized around a thesis statement about the theme and your selected literary works. Select one of the following themes for the Final Research Paper: ? Democracy and reform movements ? Workers and the Industrial Revolution ? The â€Å"woman question† ? The â€Å"white man’s burden† ? Imperialism and the colonial project ? The Great Depression ? The impact of technology on 20th century warfare ? Holocaust/genocide ? Cold War ? Nationalism ? Totalitarianism ? Decolonization ? Race racism ? Environmentalism and climate change ? Globalization ?Hybrid national identities ? Dystopia ? Magical realism Get a map of the college campus and find and visit the important places on campus. You can get valuable information on school-specific scholarship opportunities in this way. Colleges commonly give scholarships to students who are accepted. By going to the admissions office and talking to the officer there, youll be able to know if youre getting the best deal on your education. The file LIB 316 Week 3 Final Research Paper Rough Draft To download this tutorial follow the link https://bitly. com/1wySLOi Get a map of the college campus and find and visit the important places on campus. You can get valuable information on school-specific scholarship opportunities in this way. Colleges commonly give scholarships to students who are accepted. By going to the admissions office and talking to the officer there, youll be able to know if youre getting the best deal on your education. Business General Business Final Research Paper Rough Draft. For Week Three you are responsible for writing a rough draft for your Final Research Paper in which you analyze a specific historical theme we’ve studied as it is developed in two literary works read or discussed in the textbook during the semester. Use the â€Å"themes† list below as a guide and then once you have chosen the theme you want to examine, select two literary texts where you feel this theme is best reflected. You can choose any two texts read in this course but the selections must be from the course textbook. Your draft and final version should be organized around a thesis statement about the theme and your selected literary works. Select one of the following themes for the Final Research Paper: ? Democracy and reform movements ? Workers and the Industrial Revolution ? The â€Å"woman question† ? The â€Å"white man’s burden† ? Imperialism and the colonial project ? The Great Depression ? The impact of technology on 20th century warfare ? Holocaust/genocide ? Cold War ? Nationalism ? Totalitarianism ? Decolonization ? Race racism ? Environmentalism and climate change ? Globalization ?Hybrid national identities ? Dystopia ? Magical realism

Employment Law in Hungary Problem Question

Employment Law in Hungary Problem Question The difficulties that Andreas and Luka face in this circumstance relate to the fact that where Treaty Articles[1] and Regulations[2] are directly applicable in national courts. Directives are only binding as to the result to be achieved, with it being necessary for the Member State to adopt the national law in such a way as to implement the Directives terms.[3] This means that whilst Andreas and Luka would have been able to rely directly on a Treaty Article or Regulations to enforce their EU rights in the Hungarian courts, they must rely on some alternative method of enforcement in respect of the Directive. It is these alternative methods of enforcement that lie at the crux of the issues here. Although the direct effect for Treaty Articles was not instant, it was developed over a period of time, and Van Gend was the first judgment to expressly state that Treaty Articles could be directly effective.[4] On the other hand, Article 288 TFEU[5] specifically says that Regulations are directly effective. This was confirmed in Leonesio [6] and held that Directives are only directly effective in respect of the aims to be achieved and that the Member States are given discretion as to how these aims are introduced into national law. On the face of it, it could be suggested that because Directives are not directly enforceable in the national courts, Member States would be able to disregard the requirements of the Directive. If as it has happened in this circumstance, it does not suit the current national requirements. This would, of course, make Directives largely irrelevant. This was the view that was taken by the European Court of Justice (ECJ) in Van Duyn v Home Office.[7] In this judgment, it would be held that, if the Directive was clear, precise and unconditional (the same requirements as exist for the direct effect of Treaty Articles and Regulations)[8], and had a direct effect on the relations between individuals and the Member States. Therefore, the Directive ought to be given direct effect in the national courts. The above position was further clarified in Pubblico Ministero v Ratti.[9] Mr. Ratti was a manufacturer of solvents in Italy, was charged failure to comply with the stricter Italian law. The ECJ made clear that the proper purpose of direct effect for Directives was to prevent a Member State from gaining an advantage by ignoring the requirements of a Directive. In essence, a Member State is estopped from denying an individuals rights based on the contents of a Directive once the period for implementing the Directive has passed. Based on the above, it seems that Andreas and Lukas position is a relatively strong one, but unfortunately, the issue is slightly more complicated. These complications are initially lie in the fact that a failure to implement a Directive into national law is entirely caused by the fault of a Member State. In Marshal,[10] it was recognized that allowing an individual to rely on the provisions of a Directive directly against another individual could have unfair results. This is because the individual expected to comply with the Directives may have no idea of its existence. On this basis, it was further held in Faccini Dori v Recreb[11] that the Directives could only have a direct effect on the Member State itself. This is known as a vertical direct effect. This is clearly a limiting factor and therefore it is essential that it is possible to identify what kind of organization fits within this requirement. The issue of identifying against whom the direct of a Directive could be relied upon was addressed in Foster v British Gas.[12]Here, it was held that an organization would be part of the Member State if it was subject to the authority or control of the State, or had powers that went beyond those that ordinarily exist between individuals. There are two separate approaches that are followed in this respect. In Sozialhifeverband,[13] it was held that private companies owned by a local authority would be considered sufficiently linked to the State purely based on the nature of their ownership. In Vassallo, [14] it was stated that the nature of the role of the organization could also impact on whether it was considered part of the State. In this case, a privately-run hospital was considered part of the State. This is because some of its activities were publicly funded and partly also because it was serving a public function. It can be seen from the above, the fact that Directives can only have a vertical direct effect will have a significant impact upon Andreas and Lukas ability to rely on the Directive. It seems probable that even though Andreass employer receives some of its funding from private contributions, the fact that it is partly funded by the State, and it will be considered to serve a public function. It will mean that it will be considered part of the State and that, Andreas will be able to rely on the provisions of the Directive directly against it. The effect of this will ensure that prior to his dismissal, Andreas will be considered to have held a permanent contract. Therefore, he will presumably be able to rely on Hungarian employment law, at the very least, attempt to assert that he should receive some compensation for his dismissal. However, Andreas will not be able to assert that the Directive means that he should not have been dismissed. This is because the only relevant purpose of th e Directive is to ensure that a permanent contract is granted after two temporary ones have elapsed. The position is very different for Luka. This is because the company for which she is working with is purely privately owned and funded. This is unlikely to be considered to serve as a public function. Therefore, she will not be able to rely on the direct effect of the Directive. However, this is not the end of the matter, because there are further possibilities that may assist her. The first of these possibilities lies in what is known as an indirect effect. In Von Colson Kamann,[15] it was held that national courts have a duty to interpret national legislation in line with EU provisions if this was possible. The approach in Von Colson Kamann[16] was quite limiting in that it only applied to national legislation that was implementing the Directive in question. This approach would not assist Luka, this is because there is no indication that the Hungarian government has taken any implementing steps at all with the regards to this Directive. The position was expanded somewhat in Marleasing[17], that to require national courts to interpret all national legislation in line with EU provisions where possible. It is not possible to comment on the impact of an indirect effect on Lukas position specifically. This is because this will entirely depend on whether there is already in existence any Hungarian legislation that could be interpreted in line with the provisions of the Directive. If this is possible, Luka will be able to rely on the existing national legislation and the Hungarian courts will be required to interpret accordingly. Clearly, if there is no relevant Hungarian legislation exists, of if the existing legislation is written in such a way that an alternative interpretation is not possible, the indirect effect will be of no assistance to Luka. The second possible solution for Luka can be found in the judgment in Francovich.[18] In this judgment, it was held that where a Member State has failed to implement a Directive and if certain other requirements are satisfied, an individual would be able to hold the Member State liable for their losses. In order for State liability to arise, three conditions must be met. Firstly, the Directive must grant rights to the individual. Secondly, it must be possible to identify these rights from the content of the Directive. Finally, there must a direct causal link between the Member States failure to implement the Directive and the loss suffered by the individual. There seems little difficulty in applying the above three conditions to Lukas position. On the fact given, it appears that the very purpose of the Directive was to grant individuals with the right to be placed on a permanent contract and the subsequent employment security that such a contract provides. It is also clear that the nature of the Directive makes its purpose clear. The position in respect of the causal link between the failure to implement the terms of the Directive and the loss sustained by Luka is an interesting one. This is because, taken at a simple level, the non-renewal of Lukas contract would not have occurred if the Directive had been properly implemented. Luka would already have been working under a permanent contract. However, the failure to implement is not necessarily the reason for Lukas loss. This is the downturn in piano manufacture and the subsequent loss of her job. In this respect, Luka may have lost her job even if she had a permanent contract. In order to address this, it would be necessary to consider the steps taken by Kende Pianos in deciding whom to dismiss. However, it seems that even if it is possible to demonstrate that Luka would have been dismissed anyway, even if she would be on a permanent contract. Therefore, on the fact that she will not receive this payment is directly caused by the failure in implementation of the Directive and Luka should be able to claim damages from the State in order to compensate for this loss. In conclusion, Andreas will be able to rely on the Directive directly in the Hungarian courts to ensure that he receives the same employment rights as an individual on a permanent contract. On the other hand, Luka will not be able to rely on the direct effect of the Directive, but she may be able to rely on its indirect effect, or she may be able to seek damages from the Hungarian State. CASES Faccini Dori v Recreb (case 91/92) [1994] ECR I-3325 Foster v British Gas (case C-188/89) [1990] ECR I-3313 Francovich and Bonifaci v Italy (joined cases C-6/90 and C-9/90) [1991] ECR I-5357 Leonesio v Italian Ministry of Agriculture (case 93/71) [1972] ECR 293 Marleasing SA v La Comercial Internacionale de Alimentacion SA (case C-106/89) [1990] ECT I-4135 Marshall v Southampton and South-West Hampshire Area Health Authority (case 152/84) [1986] ECR 723 Pubblico Ministero v Ratti (case 148/78) [1979] ECT 1629 Sozialhifeverband Rohrbach v Arbeiterkammer Oberosterreich (case C-297/03) [2005] ECR I-4305 Van Duyn v Home Office (case 41/74) [1974] ECT 1337 Van Gen en Loos v Nederlandse Administratie der Belastingen (case 26/62) [1963] ECR 1 Vassallo v Azienda Ospedaliera Ospedale San Martino di Genova e Cliniche Universitarie Convenzionate (case C-180/04) [2006] ECT I-7251 Von Colson Kamann v Land Nordrhein-Westfalen (case 14/83) [1984] ECR 1891 TREATIES Treaty of the Functioning of the European Union 2012 BOOKS Chalmers, D Davies, G Monti, G European Union Law (3rd edn Cambridge University Press 2014) Craig, P De Burca, G EU Law Text, Cases, and Materials (6th edn Oxford University Press 2015) Schutze, R European Union Law (Cambridge University Press 2015) [1] Van Gen en Loos v Nederlandse Administratie der Belastingen (case 26/62) [1963] ECR 1 [2] Treaty on the Functioning of the European Union (TFEU), Article 288 [3] Ibid [4] Van Gen (n1) [5] Treaty on the Functioning of the European Union (TFEU), Article 288 [6] Leonesio v Italian Ministry of Agriculture (case 93/71) [1972] ECR 293 [7] (case 41/74) [1974] ECT 1337 [8] The van Gend Criteria (van Gen en Loos) [9] (case 148/78) [1979] ECT 1629 [10] Marshall v Southampton and South-West Hampshire Area Health Authority (case 152/84) [1986] ECR 723 [11] (case 91/92) [1994] ECR I-3325 [12] (case C-188/89) [1990] ECR I-3313 [13] Sozialhifeverband Rohrbach v Arbeiterkammer Oberosterreich (case C-297/03) [2005] ECR I-4305 [14] Vassallo v Azienda Ospedaliera Ospedale San Martino di Genova e Cliniche Universitarie Convenzionate (case C-180/04) [2006] ECT I-7251 [15] Von Colson Kamann v Land Nordrhein-Westfalen (case 14/83) [1984] ECR 1891 [16] Ibid [17] Marleasing SA v La Comercial Internacionale de Alimentacion SA (case C-106/89) [1990] ECT I-4135 [18] Francovich and Bonifaci v Italy (joined cases C-6/90 and C-9/90) [1991] ECR I-5357

Marketing Plan for Launching a Chocolate Brand India

Marketing Plan for Launching a Chocolate Brand India India is on the move and so are the markets in India. Apart from economic changes. India is also facing social changes like changes in life style, hobbies etc. New fashions, Advertisements holidays, etc. are in today. Further, food habits of Indians are changing rapidly. Chocolates, which were believed to be kids preference, are now being consumed by kids, teenagers, and adults. Chocolate market in India (Currently 20,000 tones is growing at the rate of 22% annually). To take advantage of the growing market, international confectionery companies are getting ready to woo the proverbial Indian Sweet tooth. An influx of worlds leading Chocolate players is expected. Further, since Confederation of Indian Industry (CII) is a representative body of the Indian Industry, it receives its inquiries for pertinent marketing information from various domestic and international players, who want to invest in India. In the above context, the prime objective of this report is to prepare a marketing plan for any brand that is planning to enter the India Chocolate Market. Therefore, this report is generic (broad based) to the extent that it does not focus on any single brand. However, this may prove to be a relevant marketing guide for any brand launch in India. METHODOLOGY As mentioned earlier, the objective of the study is to formulate a Marketing Strategy for any new entrant in the Indian Chocolate Industry. While recommending the said strategy detailed information from both primary and secondary sources was collected and analyzed. This included: Primary Sources Four level primary information collections were undertaken. These were: In order to get relevant information regarding competition, executives of the following chocolate players in the market were interviewed: Mr. Sanjay Verkey, Branch Manager, Cadburys India Ltd., ANZ Grindlays Building, Connaught Place, New Delhi. Information: Cadburys profile, products, distribution, etc. Mr. Verma, Sarura Business (I) Ltd., Panchsheel Vihar, New Delhi, the company that has launched Mars Inc. brands (imported) in India. Information: Complete marketing strategy-since, imported chocolates marketing is a new concept Mr. N Bohidar, Manager Corporate Communication, Nestle India Ltd., Connaught Place, New Delhi To analyze buying behavior and in order to gain an insight into the buyer need-satisfaction level, a questionnaire was formulated and administered among 80 people. The profile of the respondents was as follows: Consumers of chocolates 12 years + in Delhi. This was since; chocolate consumption was witnessed amongst all age groups. A distributor was also interviewed so as to get pertinent information regarding the most important P of FMCG marketing Place, information provided by Mr. Rajesh Mittal, Ex-distributor of Nestle India (Rohini district), was extremely helpful in recommending the distribution strategy. Extensive interviews were conducted with retailers in the Naraina Vihar area. These included pan shops, bakeries, departmental stores, etc. they provided information on various facts of chocolate distribution such as point of purchase material (dispensers etc.), infrastructure problems, critical informational regarding the policies of the present players in the market, etc. Secondary Sources A number of secondary sources of information were used. These were: Mr. M.N. Rao, Secretary, Indian Confectionary Manufacturers Association, Sugar House, Nehru Place, New Delhi. Information: Industry statistics, problems facing the industry, future outlook, etc. Also measures being adopted for cocoa production development. Confederation of Indian Industries reports. PHDCCI FICCI library. Internet websites of Cadburys, Nestle and indiainfoline.com, askjeeves.com Extensive use of secondary information in the form of magazines/journals/newspapers clippings, such as Business World, Business Today, Business India, AM, Brand Equity, Economic Times, etc. The methodology adopted was as follows: Industry scenario Sketch (utilizing secondary information) Extensive interviews held with Primary/Secondary Sources (Companies/Chocolate manufacturers Association) Interview with ex-distributor of Nestle India Ltd. Extensive retailer interviews in Naraina Area Formulation and administration of a questionnaire Formulation of the Recommended Strategy on the basis of the above mentioned Primary and Secondary Information Limitations of the study Since, the administration of the questionnaire was restricted to Delhi, results may provide an urban view of the buying behavior and the like. Also, secondary sources were used for information regarding Amul. Industry scenario was also drawn up, utilizing secondary information. THE INDUSTRY SCENARIO With the entry of multinationals, and home companies sprucing up their act, the confectionary market is booming. Mckinsey has estimated the confectionary industry to touch a whopping Rs.8500 cr. by the year 2009. Till the eighties, the chocolate market was small and the product category itself was fuzzy. In the eighties, Cadburys the virtual monopolist had decided to focus its efforts on making chocolates a distinct category with an identity of its own. And the marketer had sharply positioned its product at children to do that. Hence, chocolates bore an only for kids tag, and kept adults at bay. By the end of the eighties, Cadburys still ruled the roost with over 80 % market share. And though several brands like Amul and Campco tried to break into the market, none of them had succeeded in shaking the leaders grip. In fact, Cadburys had become a brand virtually generic to chocolates. Then chocolates were used to reward and reinforce positive behavior and hence were categorized as a luxury reserved for special occasions. This was, a stark contrast to the west where chocolates were snacked on, eaten as mini meals or just to suppress pangs of hunger. But constant working by players like Cadburys (re-launch of Cadburys Dairy Milk targeting adults and as a casual any-time buy) and Nestle towards exploding the myth that chocolates are meant for children only has resulted in the segment booming. Trends in the Industry With socio-economic changes rapidly taking place, the young and not so young population will lead a new life style and chocolate eating is definitely going to be widespread and acceptable. In the industry, both population and family incomes as well as urbanization are on the increase. There has been a significant growth in the middle class, with 5.8 million people having upgraded to the quoted middle class. There is quantified data on FMCG usage having increased (NRS -VI IRS 98 figures) Thanks to the above reasons the growth in the chocolate market is estimated to be at 28% in 2009. But marketers in the industry are looking forward to a much higher growth rate, as Indias per capita consumption of chocolates is only 15 Gms. Versus 6 kg in the west. The Industry Chronology Year Demand Rupee Growth Rate 1990 12000 tones 350 cr. 2 % 1994 Excise duty increased to 15 % 13 % Excise duty further increases to 28.75 % Cocoa Prices Zoom Drops to 6 % 1995 Excise duty reduced to 25%, further to 20% and finally to 18%. Import Nestle launches Kit-Kat sets up a new unit. Production arrangement with CAMPCO continues. Mars selects production site. 1996 Market zooms up due to greater marketing thrust by players (especially Cadburys) Chocolates Selected import item 22 % 1998 Chocolates Open general license 20000 tones 22 % 2003 Quantitative restriction lifted 32000 tones 22 % The Indian Chocolate market can be sliced into four parts. Moulded Chocolate Segment comprising slab chocolates like Dairy Milk chocolates, etc. These are made by pouring the ingredients into moulds. Countline Segment comprising bars like 5 star, Bar One, Perk, Kit Kat, etc. These have ingredients other then chocolate and are usually bar shaped, making for chunky bites. Choco-Panned Segment comprising chocolate forms like Butterscotch, Nutties, Tiffins, etc. Panned varieties have different cores/centers, which are covered with a layer of chocolate. Sugar-Panned Segment comprising chocolate forms such as Gems, Chocolate à ©clairs, etc. These generally have a sugar coating on the outside. The Chocolate industry has grown from 12000 tonnes in 1990 to around 32000 tonnes in 2001. The rejuvenation exercise of Cadburys, was one of the key reasons behind the churning up of the countrys Rs. 350 crore chocolate market to a growth rate of 22% in 1996, from a mere 2% two years earlier. Chocolate Market Shares Interestingly, kaira district cooperative Milk Producers Ltd. (KDCMPL) the manufacturer of Amul chocolate is selling whatever it produces. Limited capacity is also a reason for the share it has. However, Amuls memorable advertising campaign positioning it as a A Gift for someone you love, saw the sales graph rising. Amuls sales grew by 39% then. Ever since, Amul has maintained a low profile. It can further be seen that Amul (see findings). Other Domestic Players The only other organized player in the market is Campco, which has an insignificant share of the market. It is supplying its production to Nestle. Apart from this Campco did come up with its new brands like Treat. But crunch of resources grossly effected the pace of the company and is hardly to be heard of today. CHOCOLATE LAUNCHES OVER THE YEARS 1956 Cadburys Milk Chocolate launched 1967 Cadburys 5 Star launched 1970 Cadburys Éclairs launched 1974 Amul chocolates launched 1986 Cadburys milk chocolate re-launched as Cadburys dairy milk (CDM) 1991 Nestle chocolates launched. Cadbury counters Nestlà ©s entry with all silk, and unfurls huge consumer promotion campaign. CDM revamped. Nestle launches Milky Bar; Cadbury counters with Creamy Bar. 1994 Cadburys Real Taste of Life and 5 Stars Reach for the Stars campaign rolled out. Éclairs revamped and renamed Dairy Milk Eclairs. 1995 Cadbury launches Perk, pre-empting Nestles Kit Kat. Overtures is withdrawn. 1998 Market growth rate tops 40 percent per annum. IMPORTED BRANDS Considering the high growth potential, various multinationals wanted to set up facilities in India (Mars being one of them). However, shortage of cocoa, seasonality in demand, and the absence of a proper cold chain deterred them from investing in India. The government also moved the import of chocolates from special item list to open general license category. The duty structure was also reduced. This resulted in making import of foreign brands easier and price competitive. Due the above, mars inc.- the US giant, who had decided to set up facilities in 1995 (the site for which was also selected), decided to postpone its investment plans. An alternate strategy was formulated to import Mars chocolate brands into India through Sarura Business (I) Ltd. Sarura, which came into existence about and year ago, imports Mars brands and sells through its own distribution network. Highlights of the strategy being followed are mentioned below: Imports Mars brands every 40 days, after careful demand analysis. Takes 20 to 22 days to reach India. Duty structure Customs Duty 40% Counter vailing Duty (a form of excise) 2% Special Duty (Surcharge) 3% The import duty on finished product is expected to come down to 20-25 % in a phased manner. Distribution Logistics The company has its operations being controlled from Delhi. A typical FMCG distribution chain is being utilized. This includes- Carrying Forwarding Agents Distributors Retailers and Wholesalers (about 5000 as of now) Consumers In Delhi, the company reaches the retailers and the wholesalers on its own. It operates about 3 vans, and each other retailer is serviced twice a month. MARKETING OBJECTIVES Short Term Objectives Taking into consideration the growth rate of the market competition with major brands, the marketing objectives can be as under: To introduce chocolates in various new flavors. To make a place in consumers mind. To provide quality chocolates at affordable price. To achieve a market share of around 15% by the end of two years of operation by the means of 7.5% by creating the new market. 7.5% by taking competitors share. Long Term Objectives Investing in strengthening the grass root level operations like cocoa farming, milk collection and storage. A broad product portfolio, a large and efficient RD department, decentralized management, etc. Nestle has about 2000 distributors in 1700 towns and more than 500,000 retail outlets to match this MARKET RESEARCH In order to recommend and execute an effective strategy for marketing of goods services, a systematic market research needs to be undertaken. The buyer preference research would play a vital role in the assessment of consumers taste/purchase habits and a better understanding of the consumers mind. In fact the strategy formulation/recommendations in this report of the marketing mix relies heavily on these research findings. A questionnaire was administered (as mentioned in the Methodology) amongst people of different age groups and professions. Results from this research provided interesting cues, which were extremely beneficial in the formulation of the recommended marketing mix. The main object of this research/questionnaire were as follows: To find out the current taste/chocolate eating habits. To find out the extent of brand loyalty. To get feedback of consumers perception about flavors and conventional outlets. To find out extent of price sensitivity. Retail outlet preference. Brand preference etc. OBSERVATIONS Based on the basis of the questionnaire research, some of the facts that came to the fore have been listed below. These research findings played a key role in the development of the recommended marketing strategy. AWARENESS PURCHASE PREFERENCE Top of Mind Awareness Purchase Preference What influenced you to buy the selected brand PURCHASE BEHAVIOUR Reasons for Purchase Chocolates A gift to a love one As a gift it is for IMPULSE DRIVEN Most of my chocolate purchases are preplanned I often pick up chocolates while I make other purchases REINFORCING IMPULSE PURCHASE IMPORTANCE OF ATTRIBUTES PERCEPTUAL MAPS Importance of various Attributes in Chocolates Rank of Chocolates on various attributes Attributes 1 2 3 4 5 Taste CDM KitKat 5 Star Perk Amul Quality KitKat CDM Perk 5 Star Amul Packaging KitKat CDM 5 Star Perk Amul Price Perk 5 Star KitKat Amul CDM Flavor KitKat CDM Amul Perk 5 Star Add-ons KitKat Perk CDM 5 Star Amul Brand image CDM KitKat Perk 5 Star Amul PRODUCT RELATED Taste Preference Size Usage. What size of a chocolate go you normally buy- PRICE RELATED Suitable price for a 40 gms Chocolate Price Perception. The price of most preferred brand is Price sensitivity (Elasticity). If price of your favorite brand is reduced. You will buy more of it Price sensitivity. If the favorite brand is few Rs. Expensive would you to go for it ADVERTISING/PROMOTION RELATED Advertisement Recall Test Unaided Most like Ads Unaided Whether, sales promotion would affect your purchase decision Band loyalty. If a particular brand is not available, you will: If you want to buy a wafer chocolate, say Kitkat and if it is not available, you would settle for a Bar/Moulded chocolate say 5 Star or CDM CHOCOLATE BRANDS IN INDIA Are you happy with the kind of chocolate brand available in India PLACE RELATED Outlet Preference DEMOGRAPHIC PROFILE OF THE RESPONDENTS Age Sex Marital Status Occupation Monthly income Michael Porters Model for Competitive Advantage There should be continuous efforts towards competence by drawing down costs and improving product quality. According to Michael Porters 5 point model for competitive edge, any corporate entity needs to counter threats posed by the following five market forces. The Corporate Entity Potential Entrants Competitors Activities Suppliers Buyers Substitutes Potential Entrants With the increase in growth rate of the market and wide spread acceptance of chocolates in Indian market, companies like Mars, Sara Lee etc. are eyeing the chocolate market. American Hershey foods etc., also plans to enter in it. Though these companies would facilitate further growth of the market, they would also want a share of the pie. Further, a favourable duty structure would facilitate import of international products than new manufacturing units being set up. MARKETING MIX The objective of the marketing mix developed is: To develop a product that is available, affordable, based on local raw material, and adapted to the taste the nutritional habits of the population. The elements of the mix Product, Price, Place Promotion have been entailed below: Product As mentioned earlier, the two most important segments of the market are moulded and countline segment (segments have a high share of the market). Also, it can be seen in the findings, the Indian consumer does not recognize the difference between moulded and countline segment. Further, a key decision that needs to be taken is to decide whether to have a core brand focus of have a plethora of brands. Here, it would be advisable to launch a complete basket of products covering both the countline and the moulded chocolate segment (at least if not Panned). A range of brands can help cushion out risks over the entire offering. Also, it has been that to sustain in the long term, a complete portfolio of chocolates for every taste is essential. However, a concentration strategy may be adopted in the first phase, focusing on one core flagship brand. The various product attributes have been mentioned below: Stipulations regarding the use of Hydrogenated Vegetable Oil HVO (since it contains nickel) may be adhered to. Nickel in chocolates can cause cancer. However, research is still on to prove this. Product formulation should keep this aspect in mind. Packaging: The packages or the cover packs, of the brands can be in Blue, Green and Red color which represents a fun element. The packaging should MARKET TESTING PLAN It would reduce the risk of failure in the market where it goes national, by validating the marketing mix. Facilitate validation of positioning. Allow corrective action through incorporation of consumer feedback. For test marketing the chocolates, the plan may be as follows: Test Objectives: To validate the brand names, new outlets, etc. and to measure the sales volume, pricing and promotion policy. Competitor reaction can also be analyzed. The product may be launched in Bombay (as a soft test launch). This selection was based on: Bombay is uniformly represented by the target segment. Competitor activity is high. Also, Nestle was able to wrest a significant market share from Cadburys when it was launched. Bombay is representative of the target segment. IMPLEMENTATION A Well-designed marketing plan counts for nothing, if not implemented properly. Success in the market place depends upon the way the plan is implemented. The launch is recommended to be before winters-say September or October, since- That period would facilitate high Diwali sales, and FUTURE OUTLOOK The growth and expansion of the Indian chocolate market in the past has been hampered, due to stiff excise duties on chocolates (at 18 percent while other agro based products are being charged as low as 8% and a few, even 0% excise) and non-availability of quality cocoa in the country. Also, import of chocolates has been put in the OGL category, with duties being reduced (in a phased manner). The industry has made recommendations to the Indian government to go back to the special item list category, in order to safeguard the domestic industry. However, continuous marketing focus by the players in the market has resulted in the industry looking up like never before. These companies/brands have become much more market savvy. The Indian chocolate market is transforming and new players (Sara Lee is planning to set up base in India) are entering the market. Hence, considering the low per capita consumption of chocolates, the future of the industry seems to upbeat.

The Northern Lights Essay -- Plays Literature Shakespeare Papers

The Northern Lights I hardly see how one can begin to consider Shakespeare without finding some way to account for his pervasive presence in the most unlikely contexts: here, there, and everywhere at once. He is a system of northern lights, an aurora borealis visible where most of us will never go. Libraries and playhouses (and cinemas) cannot contain him; he has become a spirit or "spell of light," almost too vast to apprehend. Harold Bloom, Shakespeare: The Invention of the Human I don’t expect this short paper to reach the northern lights. I don’t think my mind can travel that far, and a plane ticket is probably too expensive. After three months of study, Shakespeare has exhausted me. I realize many scholars spend their whole lives in libraries trying to reach the elusive bard. I’m either out of shape or lazy. I have learned one thing this quarter. I don’t have to travel to the northern lights to find Shakespeare. I discovered him one day in a play, within a small scene, as a character, in an illusion. This quarter I had the opportunity to perform Edgar in a small production of King Lear. I truly believe Edgar is the embodiment of Shakespeare. I just had to perform him to figure it out. Now, I must confess; I haven’t read every Shakespeare play twice, so I don’t know if other characters fit the mold better than Edgar. Also, I assure you I’m not losing my mind as I write this. I feel quite healthy. I just had o ne of those most rare visions. Fortunately, I didn’t have to be an ass to have this dream. On the Dover cliffs, under the hot sun, with a director screaming action, and a camera pointing towards me, I found Shakespeare. This quarter I had the opportunity to experience Shakespeare everywhere at once. I read fo... ... more and more I read. He is the great magician to me, the playwright with his bag of tricks. I saw theater in his illusions. I learned this quarter you don’t have to travel to the ends of the earth to find Shakespeare. "How fearful and dizzy ‘tis to cast one’s eyes so low!" Works Cited Bloom, Harold. Shakespeare: The Invention of the Human. New York: Riverhead Books, 1998. Goldberg, Jonathan. "Perspectives: Dover Cliff and the Condition of Representation." King Lear, William Shakespeare. Ed. Kiernan Ryan. New York: St. Martin’s Press, 1992. Shakespeare, William. King Lear. Ed. Barbara A. Mowat and Paul Werstine. New York: Pocket Books, 1993. Shakespeare, William. A Midsummer Night’s Dream. Ed. Wolfgang Clemen. New York: Signet Classic, 1998. Shakespeare, William. Complete Sonnets. Ed. Stanley Appelbaum. New York: Dover Publications, Inc., 1991.

The American Civil Liberties Union :: essays research papers fc

The American Civil Liberties Union (ACLU) Where do you go if someone is threatening your personal rights? Do you go to the police, or maybe to the government? What if the police and government are the parties threatening your rights? All you have to do is just call the ACLU (American Civil Liberties Union). Sounds like a commercial doesn't it. The ACLU blankets the United States with its legal protection. It is involved in so many aspects of the fight for civil liberties that it is difficult to cover it all. To fully understand what the ACLU has done for the United States would take much longer than I have. Therefore, I have picked a couple of incidents that, to me, exemplify what the ACLU is, and how they have affected our society. The ACLU, American Civil Liberties Union, is an organization that began the struggle to protect the civil liberties of the American people. The ACLU is defined as being a US non-partisan organization offering legal aid and other assistance in cases of violation of civil liberties.(Websters) Civil liberties contain a substantial body of law including: freedom of speech and press, separation of church and state, free exercise of religion, due process of law, equal protection, and privacy.(Walker 3) The Encyclopedia of the Constitution defines civil liberties as "those rights that an individual citizens may assert against the government." In a formal sense, the ACLU is a private voluntary organization dedicated to defending the Bill of Rights. Officially established in 1920, the ACLU now claims over 270,000 members. With offices in most of the states and the District of Columbia the ACLU justifiably calls itself " the nation's largest law firm."(Walker 4) The ACLU, despite its noble goal, has a terrible public image. The reason for such hatred or support is the fact that civil liberty cases generally involve moral and personal issues. These issues are those that incite feelings from all corners of society. The rights the ACLU is generally protecting are those segments of society that least agree with mainstream society. The ACLU has promised to protect the rights of everyone. Those rights include the free speech rights of such detested groups as the Ku Klux Klan, Nazis, and Communist. The Skokie Case is an example of the classic freedom of speech case the ACLU would undertake. This case which hit the media April 28, 1977, concerned the right of American Nazi Frank Collin to demonstrate in Skokie, IL. (Walker 323) This case like many before and after defended the rights of a person espousing one of the most universally despised ideology in the country.

10 Mary Street and Neighbours

Tenâ€Å"10 Mary Street† by Peter Skrzynecki and â€Å"Neighbours† by Tim Winton both contain elements that contribute to a sense of belonging. In â€Å"10 Mary Street†, their connection to their house is established through the nurturing of their garden. A simile is used â€Å"tended roses and camellias like adopted children† to emphasise this strong connection to their garden and their immense care towards it. Peter gains joy and fulfilment from his garden and this enables his attachment to his home to grow.The personification of the house with its â€Å"china blue coat† gives a sense of security and warmth to the house, highlighting its significance in terms of their belonging. In the forth stanza, it is evident that the family has established connections with people of similar cultural background, where a sense of familiarity is provided. They have a strong connection with their past and through the use of listing, Peter demonstrates the various memories and common values that they share.The â€Å"embracing gestures† evokes a sense of comfort and reassurance with this particular community. This reveals the strong connection that the family has with their house. â€Å"Neighbours† by Peter Skrzynecki presents us with the idea that common interests can bring people together. In the beginning, the newlyweds move into a new environment and experience a cultural barrier. The simile â€Å"it made the newly-weds feel like sojourners in a foreign land† indicates that they are outsiders and do not yet have a sense of belonging.This is reinforced through the short sentence structure â€Å"the street was full of European migrants† which demonstrates how they know little about their neighbours and have no connection established. This is similar to â€Å"10 Mary Street†, where a cultural barrier must also be overcome in order to create a sense of belonging. However, after some time, the newlyweds begin to tolerate their neighbours’ behaviour and adjust to their new environment. The use of alliteration â€Å"big woman with black eyes and butchers arms gave her a bagful of garlic cloves to plant† indicate their growing friendship with their neighbours.Listing is used to emphasise this new connection and understanding of their neighbour’s culture, â€Å"in the spring the Macedonian family showed them how to slaughter and to pluck and to dress†. Through these common interests they are able to establish friendships and no longer feel the cultural barrier. While â€Å"Neighbours† presents the idea that a connection to the community can bring a sense of belonging, â€Å"10 Mary Street† differs, and no real sense of belonging is established.The newlyweds are able to feel belonged due to their new connection with the community, as shown in the final paragraph, â€Å"On the Macedonian side of the fence, a small queue of bleary faces looked up, che ering, and the young man began to weep†. Through this emotive language, it is evident that the newlyweds have established true connections with their neighbours, as the neighbours are eagerly waiting to show their support and care towards the newlywed’s new family member. The verbs used, â€Å"cooked dinners for his wife† and â€Å"listened to her stories† indicate their increased comfort and ease in this new lifestyle.In contrast to this, â€Å"10 Mary Street† does not display any sense of belonging to their new country. In the forth stanza, it is clear that the family has remained in their comfort zone, with strong connections held with their past lifestyle, rather than their new one. Through the listing of various memories and common values held with their old culture, it is demonstrated that they have not yet created a connection with their new country. In the final stanza, the family is described as being â€Å"inheritors of a key that’ ll open no house when this one is pulled down†.This can be seen as a representation of their inability to access the broader society, despite having their strong connection to their house. Diverse ideas are presented in the texts and convey different aspects of belonging. In both texts â€Å"10 Mary Street† and â€Å"Neighbours†, different elements are presented to us in order to establish their sense of belonging. â€Å"Neighbours† explores the element of finding common interests within their community to establish a connection, while â€Å"10 Mary Street† finds this connection through their strong bond with their home and garden.

Magnesium: Chlorine and Hydrogen Moles

ATOMIC WEIGHT OF MAGNESIUM LAB Introduction The main purpose for this experimental lab is to determine the atomic weight of magnesium, as well as an underlying purpose in determining the relationship between moles evolved and consumed. This can be demonstrated by measuring the hydrogen gas evolved by performing a chemical experiment when hydrochloric acid reacts with the magnesium. The formulated reaction includes; Mg + 2HCl > H2 + Mg2+(aq) + 2Cl- (aq)The major findings contributing to the experiment is being able to determine and distinguish what moles have evolved thus being the hydrogen moles evolved allowing the magnesium to be consumed within the reaction. Procedure Step 1: Obtain a 600 mL beaker, and add 300 mL of water. Step 2: Add 30 mL of HCl (2M) to the beaker, and stir. Step 3. Add 10 mg of magnesium metal to the beaker. Step 4. Allow the hydrogen gas to evolve. All of the magnesium should be consumed. Step 5. Record the amount of hydrogen gas that has evolved using the ch emical property dialog.Observations and Results Moles of hydrogen evolved: 0. 000411 (4. 11 x 10-4th) moles of H2 evolved Calculated atomic weight of magnesium: Weight of Mg /moles of H2 evolved [24. 305g/mol / 0. 000411 = 59,136. 25 g/mol of Mg] As I continued with my experiment I came across a few observations that are important to bring to attention. As I added 10 mg of magnesium to the beaker of HCl, a shaded area appeared at the bottom of the beaker. Directly after, bubbles formed in the same beaker thus indicating the Mg was being consumed. DiscussionThe moles of hydrogen gas that have evolved during the experiment resulted in 0. 000411. The calculated atomic weight of magnesium is determined by the formula of; atomic weight of Mg (in grams)=weight of Mg consumed (in grams) / moles of H2 evolved, therefore the equation should be similar to this; [24. 305g/mol / 0. 000411 = 59,136. 25 g/mol of Mg]. This experiment is clearly a branch of stoichiometry because a reaction takes pl ace and it is the duty of the student to calculate or determine the relative atomic mass of Magnesium. The relationship between reactants and products

Computerized Enrollment System Essay

Improvement in computer world means the act of making new arrangement or style of doing work, activities, and processes efficiently, effectively and faster from the past, that brings convenient to the people. Improvement is an opportunity for every one and in any organizations, the researchers want to have a part in this improvement either it be great or small, if there’s opportunity to be a part of this improvement the researchers wants to grab this opportunity. In this present world, technology is growing faster specially computer technology, using this kind of technology, information can be view very fast as well as to make reports out of this records through printing. In a school, computerized schedule retrieval is a great help to students, faculty and staff in terms of retrieving schedules of a student, subjects, instructors, rooms, and specific section and use it for a specific purposes. Using this kind of system can contribute improvements to the school. Look more:Â  example of perseverance essay In making schedules manually, it will take a long process since the staff assigned to it should assure that there is no conflict of schedules between rooms and instructors. The personnel should assure that the instructor should have not exceeded to the maximum load. The personnel should also assure that the schedules of those students should be distributed in regular school days, for night classes schedules should be in night time, and for weekend classes schedules should be in weekend days. Because of this the personnel becomes tired and sometimes when the personnel reviews the schedules, conflict of schedules occur, and posting the new schedules of every room can’t be done. And in the side of the students, they get tired writing the subjects and schedules in the form during enrollment. And finding vacant rooms in a specific time takes a time, since someone should go around and look for a vacant room. The researchers were hoping to reduce the time spent in creating the schedules, without conflict schedules, to reduce the time spent in getting schedules during enrollment, to access easily the schedules of rooms to find vacancy. Background of the Study Creating and retrieving schedules is not an easy job. It requires patience and perseverance. Patience in assigning every subject to a specific instructor in specific rooms, assuring that every schedules of every subject should be distributed in regular days, the personnel assigned to do this job assures that in every regular days a students should have a scheduled subject. The personnel assures that there’s no conflict of schedules like having 2 classes in the same room and time and Instructor is handling two classes at the same time. Perseverance that even if the personnel were very tired, he/she still needs to review the schedules to assure that all schedules were complete and no conflict of schedule. Many students get tired in writing their schedules with the same information in 4 different forms in every semester and in irregular students they find it difficult to add a subject, assuring that the schedule of the subject will not be conflict to the subject that he/she has. When the instructor was trying to find a vacant room in a specific time the instructor needs to look for the posted schedule in every room to find a vacant room and it takes time and energy finding for vacant room in the entire building. And sometimes because there’s not enough time new schedule of every room will not be posted. Because of these problems the system will hopefully give a solution for these problems.

Motivation vs Employee Performance

This chapter examined relevant literature from works that have already been done on the topic. The literature review was structured in the following form: Introduction, motivation, the early theorists of motivation, and contemporary theorists of motivation. Area of Study 1:MotivationMotivation is defined as the process that initiates, guides and maintains goal-oriented behaviors. Motivation is what causes us to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge. It involves the biological, emotional, social and cognitive forces that activate behavior. In everyday usage, the term motivation is frequently used to describe why a person does something. For example, you might say that a student is so motivated to get into a clinical psychology program that she spends every night studying.Psychologists have proposed a number of different theories of motivation, including drive theory, instinct theory and humanistic theory. Motivation is the for ce that initiates, guides and maintains goal-oriented behaviors. It is what causes us to take action, whether to grab a snack to reduce hunger or enroll in college to earn a degree. The forces that lie beneath motivation can be biological, social, emotional or cognitive in nature. Researchers have developed a number of different theories to explain motivation. Each individual theory tends to be rather limited in scope. However, by looking at the key ideas behind each theory, you can gain a better understanding of motivation as a whole.1.1. BonusBonus is the extra amount in money, bonds, or goods over what is normally due. The term is applied especially to payments to employees either for production in excess of the normal (wage incentive) or as a share of surplus profits. The wage incentive was designed during the late 19th cent. not only to increase production but to reward the more skillful and more energetic workers. The hourly or weekly wage was to be figured as payment for a st andard rate of work, and the workers who exceeded that standard were to receive a bonus.However, the system fell into disfavor with labor unions because rate cutting was often resorted to when bonuses became too high. Industrial engineers of the 1930s realized that definite standards of  accomplishment and quality must be set to make wage incentives workable. Many firms have used an annual bonus plan for distributing abnormal profits to employees. The term is also applied to payments to former servicemen in addition to regular pensions and insurance.1.2. IncrementSalary increments are often expressed as a percentage of an employee's overall base pay. An increment usually represents a portion of what the employee earns per year. Employers use increments to increase or decrease base salaries or to award bonuses. Employees use them as a benchmark to either negotiate a pay increase or a starting salary with a new employer. When an employer offers a starting salary that is 5 percent be low average, a potential employee might counter with a 5 percent increase. Public employees typically receive annual raises based on salary increments.1.3. Better FacilitiesDesigning a workplace that provides opportunities for the broadest potential workforce makes good business sense. This allows employers to select the most qualified people from the largest possible applicant pool. It may also improve work efficiency, employee productivity, workplace safety and the quality of work. The workforce will likely represent a wide range of demographics and abilities. Most workers spend much of their time at the workplace.Therefore, many design considerations for workplace facilities may be different than other types of built environments that are used by fewer people over shorter time periods. Job performance is best when the environment neither under-stimulates nor over-stimulates the employee. Lighting, the thermal environment and noise are the key environmental variables to consider. The most desirable levels of each will not only vary across work environments and people, but also will vary for different job requirements. It is therefore important for the designer to have a good understanding of the work requirements to design effective environments.Area of Study 2: Employee performance Employee performance is basically related performance appraisal in  terms of and individual goals. Employee Performance means the level at which your employees are performing. Employee performance is more than just completing the â€Å"dreaded† annual review in order to get the annual bonus or pay increase. It is an ongoing activity with the ultimate goal of improving both individual and corporate performance.Employees set their objectives for the upcoming review period; monitor their progress against those objectives, and develop the right set of skills and objectives for the future. Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. Andrew Carnegie (1835 – 1919)2.1. The appraisal process is made up of three stages: Goal setting – set goals and objectives for the upcoming review period Evaluation – assess the employee's performance against the established goals and objectives Improve performance and skill development – career planning, training, personal development, coaching, mentoring and more.2.2. Why should an organization consider implementing an Employee Performance Management (EPM) solution? Automation – save time and money by automating this potentially labour intensive activity. Not only will organizations become more efficient, they will be able to improve on their HR reporting and analytics. Goal Alignment – the goals and objectives of the organization can be cascaded down to every level of the organization. Everyone in the organiza tion will be working towards a common objective. Remote Workers- technology and the nature of the work force has made alternative working arrangements a reality. Employees no longer have to physically be in the office in order to do their job.2.3. With an EMP solution, managers and employees can collaborate on their performance objectives.Flexibility – EMP solutions can be configured to meet the unique needs of every organization. Competency Management – every organization has specific competencies that are important for the company, departments and roles that  can easily be managed using EMP software. Talent Management – EPM is an important part of the Talent Management Process. It helps to identify known competencies for success, develop succession plans, pinpoint talent gaps, and establish compensation scales. The employee performance management solution allows organizations to manage their talent in order to maximize their human resources in order to gain a competitive advantage.Motivation and Employee PerformanceAccording to Dubin (2002), â€Å"Motivation is the complex of forces starting and keeping a person at work in an organization. Motivation is something that puts the person to action, and continues him in the course of action already initiated†. Motivation refers to the way a person is enthused at work to intensify his desire and willingness to use his energy for the achievement of organization’s objectives. It is something that moves a person into action and continues him in the course of action enthusiastically.Motivation is a complex phenomenon, which is influenced by individual, cultural, ethnic and historical factors. Motivation can be defined as â€Å"a series of energizing forces that originate both within and beyond an individual’s self†. These forces determine the person’s behavior and therefore, influence his/her productivity (Jackson, 1995). According to De Cenzo et al,(1996), peo ple who are motivated use a greater effort to perform a job than those who are not motivated. In other words this means that all thinkable factors of physical or psychological aspects that we interact with, leads to a reaction within our self or of the entire organization.According to Latham and Ernest (2006) motivation was in the beginning of the 1900s thought only to be monetary. However, it was discovered during the 20th century that to motivate employees, there are more factors than just money. In their view, employees‟ satisfaction with their job is an important indicator for a good job performance and happy employees are productive. To them, motivation is a psychological factor and is affected by the workers‟ mental attitude and health. Therefore, in order to be motivated, a person needs to have certain basic needs fulfilled. If these needs are lacking, a person’s self-esteem and self-actualization cannot develop.This could  result in lack of interest to p rogress and develop, both professionally and personally. There are several theories of human needs, which are the foundation of motivation. CIPD‟s Reward Survey (2005a) reveals that human resource (HR) and line managers fail to develop reward strategies for their employees. Guest and Conway, (2005) established their suggestions on the basis of CIPD‟s survey on employee welfare and emotional convention that managers fail to motivate and improve the performance of people whom they manage.The familiar notion that people leave managers, not organizations, suggests that the organizations concerned, were subjected to failure for holding managers responsible to understand their role in motivating people and to manage performance as effectively as they can. The biggest challenge for HR managers is to push line managers to manage and develop people.According to Butkus and Green (1999), motivation is derived from the word â€Å"motivate†, means to move, push or persuade to act for satisfying a need. Baron (1983) defined motivation in his own right. He says that â€Å"motivation is a set of processes concerned with a kind of force that energizes behavior and directs it towards achieving some specific goals. Many writers have expressed motivation as goal directed behavior. This objective nature of motivation is also suggested by Kreitner and Kinicki (2001) put forward that motivation represents â€Å"those psychological processes that cause the stimulation, persistence of voluntary actions that are goal directed†.A motivated person have the awareness of specific goals must be achieved in specific ways; therefore he/she directs its effort to achieve such goals (Nel et al., 2001). It means that motivated person is best fit for the goals that he/she wants to achieve, as he/she is fully aware of its assumptions. Therefore if the roles of managers are assumed to successfully guide employees towards the organizational agenda of achieving its objective s, then it is very important for them to educate and understand those psychological processes and undertakings that root cause the stimulation, direction of destination, determination and persistence of voluntary actions (Roberts, 2005). Mo (1992) differentiates between the terms „movement‟ and motivation‟.Movement carries out the task for compensation, remuneration in humans mind to act, while the term motivation is stapled with total involvement of a person in its tasks to carry out with excitements and  happiness. In simple words, movement compels a person to carry out tasks, while motivation is self-realized jubilant and pleasing act of carrying out specific tasks. The researcher emphasizes on motivation which is basis for the success because the person involved in it is very happy and voluntarily excited not for compensation. Motivation is reason for individuals‟ accomplishments to carry out the project (La Motta 1995).There are many aspects of motivat ion in an organization; a person motivated by those aspects may not necessarily motivate another person, because there are many different factors that affect motivation for different level employees. On reaching the understanding and believing that people (employees) are naturally motivated, an organization simply provide the environment for their motivation to be enhanced and improved (Baron, 1983). It means that an organization is a better environment and working atmosphere provider, it only needs to believe that the people have the motivational behaviour. Lawler (2003) noted that different theories questioning why people prefer certain careers, why they seek particular rewards and why they feel satisfied or dissatisfied with their work and rewards.These are some of the resonating questions that create so many assumptions and hypotheses to be researched. It is widely recognized in management circles, that motivation plays a role in keeping an employee performing his or her best in any task assigned. Assessing La Motta and Baron, views on the concept of motivation makes one wonder why incentives provided to workers did not yield intended purpose. This is as a result of dynamics of individual needs and humans can never be satisfy in that, when one need is catered for responded, the worker shifts to another need and this then becomes a challenge hence the call for further research on the issue of motivation.An individual's motivation is influenced by biological, intellectual, social and emotional factors. As such, motivation is a complex, not easily defined, intrinsic driving force that can also be influenced by external factors. Every employee has activities, events, people, and goals in his or her life that he or she finds motivating. So, motivation about some aspect of life exists in each person's consciousness and actions. The trick for employers is to figure out how to inspire employee motivation at work. To create a work environment in which an employee i s motivated about  work, involves both intrinsically satisfying and extrinsically encouraging factors.Employee motivation is the combination of fulfilling the employee's needs and expectations from work and the workplace factors that enable employee motivation – or not. These variables make motivating employees challenging. Employers understand that they need to provide a work environment that creates motivation in people. But, many employers fail to understand the significance of motivation in accomplishing their mission and vision. Even when they understand the importance of motivation, they lack the skill and knowledge to provide a work environment that fosters employee motivation. Here are thoughts about encouraging and inspiring employee motivation at work.3.1. Factors to Encourage MotivationThese are some of the factors that are present in a work environment that many employees find motivating. Management and leadership actions that empower employees,  Transparent a nd regular communication about factors important to employees, Treating employees with respect,  Providing regular employee recognition,  Feedback and coaching from managers and leaders,  Above industry-average benefits and compensation,  Providing employee perks and company activities, and  Positively managing employees within a success framework of goals, measurements, and clear expectations.Every person has different reasons for working. The reasons for working are as individual as the person. But, we all work because we obtain something that we need from work. The something obtained from work impacts morale, employee motivation, and the quality of life. To create positive employee motivation, treat employees as if they matter – because employees matter. These ideas will help you fulfill what people want from work and create employee motivation.3.2. What People Want From Work Some people work for personal fulfillment; others work for love of what they do. Others work to accomplish goals and to feel as if they are contributing  to something larger than themselves. The bottom line is that we all work for money and for reasons too individual to assign similarities to all workers. Learn more.3.3. How to Demonstrate Respect at Work Ask anyone in your workplace what treatment they most want at work. They will likely top their list with the desire to be treated with dignity and respect. You can demonstrate respect with simple, yet powerful actions. These ideas will help you avoid needless, insensitive, unmeant disrespect, too. Read more about respect.3.4. Provide Feedback That Has an Impact Make your feedback have the impact it deserves by the manner and approach you use to deliver feedback. Your feedback can make a difference to people if you can avoid a defensive response.3.5. Top Ten Ways to Show Appreciation You can tell your colleagues, coworkers and staff how much you value them and their contribution any day of the year. Trust me. No occa sion is necessary. In fact, small surprises and tokens of your appreciation spread throughout the year help the people in your work life feel valued all year long.3.6. Trust Rules: The Most Important Secret Without it, you have nothing. Trust forms the foundation for effective communication, employee retention, and employee motivation and contribution of discretionary energy, the extra effort that people voluntarily invest in work. When trust is present, everything else is easier. Learn more.3.7. Provide Motivational Employee Recognition You can avoid the employee recognition traps that: single out one or a few employees who are mysteriously selected for the recognition; sap the morale of the many who failed to win, place, or even show; confuse people who meet the criteria yet were not selected; or sought votes or other personalized, subjective criteria to determine winners. Learn more.3.7.1. Employee Recognition Rocks Employee recognition is limited in most organizations. Employees complain about the lack of recognition regularly. Managers ask, â€Å"Why should I recognize or thank him? He’s just doing his job.† And, life at work is busy, busy, busy. These factors combine to create work places that fail to provide recognition for employees. Managers who prioritize employee recognition understand the power of recognition.3.7.2. Top Ten Ways to Retain Your Great Employees Key employee retention is critical to the long term health and success of your business. Managers readily agree that their role is key in retaining your best employees to ensure business success. If managers can cite this fact so well, why do many behave in ways that so frequently encourage great employees to quit their job? Here are ten more tips for employee retention.3.7.3. Team Building and Delegation: How and When to Empower People Employee involvement is creating an environment in which people have an impact on decisions and actions that affect their jobs. Team building occ urs when the manager knows when to tell, sell, consult, join, or delegate to staff. For employee involvement and empowerment, both team building and delegation rule. Learn more.3.7.4. Build a Mentoring Culture What does it take to develop people? More than writing â€Å"equal opportunity† into your organization’s mission statement. More than sending someone to a training class. More than hard work on the part of employees. What development does take is people who are willing to listen and help their colleagues. Development takes coaches, guides and advocates. People development needs mentors. Learn more.